Federico Miller
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REI

Small & Mighty, REI Fremont 

Client: REI / Role: Designer / September 2017

This design was made for the Fremont REI store. As a devoted employee for three years, I wanted to give the store a gift for all the great times I have had in my time working there. Fremont is a small store with a lot of heart. Sitting at the foothills of the East Bay mountains, the store is overlooked but a local mountain called Mission Peak. I wanted to incorporate this mountain into the design because it is serves as a perfect symbol for what the store and staff are, small and mighty.

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