Department of Transportation Branding

Client: Facebook / Role: Designer / October 2020

Facebook’s Transportation department consulted me to revise and update their brand identity. Over the course of a few months, we worked tediously in presenting fresh concepts to company leadership that aligned with the company culture, as well as, provided a recognizable icon that the workforce could relate to. The end result was a graphic that honored the previous design while aligning itself with a new direction set forth by the client. Simplicity and scalability were key, as the graphic would be used across many different touch points in digital and analog applications.