Stay True Crew, higher bars lower gears. A joint effort among three friends sprung a philosophy: Make things to encourage riding bikes because we need to. Simple as riding a bike. STC is about showing people to slow up, lift yourself, and seeing what’s out there by bike. Let’s go.

Getting people to ride meanings making things from every angle. Event branding to retail space, and even bicycle education. Building what people see and interact with is strategic. The intent must be clearly tied to a real cause. Getting more people on bikes is essential, and pairing strong and clear branding is crucial to continue to drive that idea.